Contents
At a Glance
1 About This Privacy Policy
This Privacy Policy ("Policy") is published by 10wen ("10wen", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at 10wen.bet and all associated subdomains, mobile interfaces, and related digital services. This Policy applies to all registered players and visitors across Pakistan, including users accessing 10wen from Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and every other city and town in the country.
10wen recognises that the personal information you share with us is a matter of trust. We are committed to collecting only the data that is genuinely necessary for the operation of the platform, handling that data with the utmost care, and being fully transparent about every aspect of how your information is processed. This Policy is written in plain English so that every Pakistani player can clearly understand their privacy rights and our obligations.
By registering an account on 10wen, making a deposit via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or Raast, or by continuing to use the 10wen platform in any capacity, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.
2 Personal Data We Collect
10wen collects personal data through a number of channels — directly from you during registration and account management, automatically as you interact with the platform, and in limited circumstances from trusted third-party sources as part of our verification and compliance obligations. The categories of data we collect are set out in the table below.
| Category | Examples | Source |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport details, photograph | Provided by you during registration & KYC |
| Contact Data | Email address, mobile number (including JazzCash/EasyPaisa registered number), residential city | Provided by you at registration |
| Financial Data | JazzCash wallet ID, EasyPaisa number, bank account details (HBL, UBL, Meezan Bank), transaction history, deposit & withdrawal amounts in PKR | Provided by you; generated by platform transactions |
| Gaming Data | Game session logs, bet history, PSL & cricket betting records, slot spins, bonus usage, win/loss records | Automatically generated by platform activity |
| Technical Data | IP address, device type, browser version, operating system, session duration, screen resolution | Automatically collected via platform systems |
| Communications Data | Live chat transcripts, support email correspondence, Messenger messages, feedback submissions | Generated when you contact 10wen support |
| Preference Data | Notification settings, responsible gaming limits, language preferences, marketing opt-in status | Provided by you in account settings |
2.1 Sensitive Personal Data
10wen does not intentionally collect sensitive personal data categories such as racial or ethnic origin, religious beliefs, health information, or biometric data unless specifically required for regulatory compliance purposes (for example, as part of enhanced KYC or anti-money laundering verification). Where such data is collected, it will be handled with additional safeguards and only retained for as long as strictly necessary.
2.2 Data You Are Not Required to Provide
Certain data fields during registration are optional and are not required to open a 10wen account. Where a field is optional, this will be clearly indicated. Providing optional information is entirely at your discretion and does not affect your ability to access core platform features.
3 How 10wen Uses Your Personal Data
10wen uses the personal data we collect for clearly defined purposes only. We do not process your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which 10wen processes personal data are as follows:
- Account Management: To create, maintain, verify, and administer your 10wen player account, including processing deposits and withdrawals via JazzCash, EasyPaisa, and bank transfers in PKR;
- Identity Verification (KYC): To verify your identity and age (21+) in compliance with international gaming licensing standards and anti-money laundering obligations, using CNIC, passport, or other government-issued documentation;
- Service Delivery: To provide access to all 10wen games and betting markets — including PSL cricket betting, slot games, live casino, Kalaka Bingo, and Jackpot Fishing — and to ensure a stable, personalised playing experience;
- Financial Processing: To process your deposits, withdrawals, bonus credits, and winnings accurately and in a timely manner;
- Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, underage gambling, and other prohibited conduct;
- Customer Support: To respond to your queries, complaints, and requests via live chat, email, and Messenger within the response times stated in our support policy;
- Responsible Gaming: To administer deposit limits, session controls, self-exclusion orders, and other responsible gaming tools you have activated on your account;
- Legal & Regulatory Compliance: To comply with applicable gaming licensing conditions, anti-money laundering regulations, and any lawful requests from competent authorities;
- Marketing Communications: To send you promotional offers, bonus notifications, and updates about new games — but only where you have explicitly opted in to receive such communications. You may opt out at any time via your account notification settings.
4 Legal Basis for Processing
10wen processes your personal data on the basis of one or more of the following lawful grounds, depending on the specific processing activity involved:
- Contractual Necessity: Processing that is necessary to perform the contract between you and 10wen — for example, creating your account, processing payments, and delivering gaming services;
- Legal Obligation: Processing required to comply with applicable laws and licensing conditions, including identity verification, age checks, anti-money laundering screening, and regulatory reporting;
- Legitimate Interests: Processing that is necessary for 10wen's legitimate business interests — such as fraud detection, platform security, responsible gaming enforcement, and improving platform performance — provided that these interests are not overridden by your own data protection rights;
- Consent: Where we rely on your consent as the lawful basis for processing — in particular, for sending direct marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
5 Data Sharing & Third-Party Disclosure
10wen does not share your personal data with third parties for commercial purposes. We may, however, share specific categories of your data with carefully selected third parties in the following limited circumstances:
5.1 Payment Service Providers
To process your deposits and withdrawals, 10wen shares the minimum necessary financial and identity data with licensed payment service providers including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast. These providers are bound by their own privacy obligations and are contractually prohibited from using your data for any purpose other than processing your specific transaction.
5.2 Identity Verification Providers
10wen uses third-party identity verification services to assist with KYC checks, age verification, and document authentication. These providers process identity data solely for verification purposes and are subject to strict data processing agreements.
5.3 Game Software Providers
Certain game software and live dealer services on the 10wen platform are provided by licensed third-party game developers. These providers may receive anonymised or pseudonymised technical data (such as session identifiers) to deliver their services, but do not receive your full personal identity or financial data.
5.4 Legal & Regulatory Disclosure
10wen may disclose your personal data to government authorities, law enforcement agencies, or gaming regulators where required to do so by applicable law, court order, or as part of our obligations under our international gaming licence. We will provide only the minimum data necessary to satisfy such requirements.
5.5 Business Transfers
In the event of a merger, acquisition, or sale of all or substantially all of 10wen's business assets, your personal data may be transferred to the successor entity. You will be notified of any such transfer and your rights in relation to your data will be maintained.
6 Cookies & Tracking Technologies
10wen uses cookies and similar tracking technologies on the 10wen.bet website and platform to deliver a functional, personalised, and secure experience. Cookies are small text files stored on your device by your browser. They do not contain personally identifiable information on their own, but may be combined with other data 10wen holds about you.
6.1 Types of Cookies Used
- Strictly Necessary Cookies: Essential for the operation of the 10wen platform. These include session authentication cookies that keep you securely logged in during your gaming session. These cookies cannot be disabled.
- Functional Cookies: Remember your preferences such as language settings, responsible gaming limits, and notification preferences to provide a consistent experience across sessions.
- Analytics Cookies: Collect anonymised data about how players interact with the platform — such as which games are most popular, average session duration, and page load performance — to help us improve the 10wen experience.
- Security Cookies: Assist in detecting and preventing fraudulent activity, including suspicious login attempts, multi-account creation, and automated bot activity.
6.2 Managing Cookies
You can control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 10wen platform, including the ability to remain logged in during a gaming session. Most modern browsers allow you to view, manage, and delete cookies through the browser's settings or privacy menu.
7 Data Retention
10wen retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with applicable legal and regulatory obligations, and to resolve any disputes that may arise. The following general retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Identity & KYC documents | 5 years after account closure | Anti-money laundering regulatory requirement |
| Financial transaction records | 7 years after transaction date | Accounting and audit compliance |
| Gaming session & bet history | 3 years after account closure | Dispute resolution & responsible gaming review |
| Customer support communications | 3 years after last interaction | Quality assurance & dispute evidence |
| Marketing preferences & consent records | Duration of account + 2 years | Consent record-keeping obligation |
| Technical & device logs | 12 months from collection | Platform security & fraud analysis |
| Self-exclusion records | Duration of exclusion + 5 years | Responsible gaming enforcement |
At the end of the applicable retention period, your personal data will be securely deleted or irreversibly anonymised so that it can no longer be associated with your identity. Where data is anonymised rather than deleted, it may be retained for analytical purposes without limitation.
8 Data Security
10wen takes the security of your personal data extremely seriously. We implement a comprehensive range of technical and organisational measures designed to protect your information from unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include but are not limited to:
- 256-bit SSL/TLS Encryption: All data transmitted between your device and the 10wen platform is encrypted using industry-standard 256-bit SSL/TLS technology, ensuring that your login credentials, financial data, and personal information cannot be intercepted in transit;
- Encrypted Data Storage: Sensitive data fields including CNIC numbers, bank account details, and passwords are stored in encrypted form within 10wen's secure databases. Passwords are hashed using a cryptographically strong one-way algorithm and are never stored in plain text;
- Access Controls: Access to player data is restricted on a strict need-to-know basis. 10wen staff members are granted access only to the data categories required to perform their specific job function, and all data access is logged and audited;
- Two-Factor Authentication: 10wen supports two-factor authentication for player accounts, providing an additional layer of login security beyond your password;
- Regular Security Audits: 10wen conducts regular internal security reviews and engages independent third-party experts to carry out penetration testing and vulnerability assessments of the platform;
- Fraud Monitoring Systems: Real-time automated systems continuously monitor platform activity for signs of unauthorised access, suspicious login patterns, and potential data breach indicators.
9 Your Data Protection Rights
As a 10wen player, you hold a number of important rights in relation to your personal data. 10wen is committed to honouring these rights promptly and without unnecessary complexity. To exercise any of the rights described below, please contact the 10wen data privacy team at [email protected] with the subject line "Privacy Rights Request".
- Right of Access: You have the right to request a copy of all personal data that 10wen holds about you, along with information about how it is being processed;
- Right to Rectification: You have the right to request that inaccurate or incomplete personal data held by 10wen be corrected or updated;
- Right to Erasure: You may request that 10wen delete your personal data where it is no longer necessary for the purposes for which it was collected, subject to any overriding legal or regulatory retention obligations;
- Right to Restriction: You may request that 10wen restrict the processing of your personal data in certain circumstances, such as while you dispute the accuracy of your data;
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to request that it be transmitted directly to another data controller where technically feasible;
- Right to Object: You have the right to object to processing based on legitimate interests, including profiling for marketing purposes. You may opt out of direct marketing communications at any time via your account notification settings;
- Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of any prior processing.
10wen will acknowledge all data rights requests within 48 hours and will endeavour to fully respond within 30 days of receipt. In complex cases, this period may be extended by a further 30 days, in which case you will be notified of the extension and the reason for it.
10 Children, Minors & the 21+ Rule
If 10wen becomes aware that personal data has been collected from an individual under the age of 21 — whether through misrepresentation during registration or any other means — that account will be immediately suspended, all funds held pending review, and all personal data associated with the underage user will be promptly deleted from our systems to the extent permitted by applicable law.
Parents and guardians who believe that a minor under their care may have registered on or accessed the 10wen platform should contact us immediately at [email protected]. We will investigate and take appropriate action within 24 hours of receiving such a report. 10wen strongly recommends that parents and guardians install appropriate parental control software on shared devices to prevent minors from accessing online gaming platforms.
11 Updates to This Privacy Policy
10wen reserves the right to revise, update, or replace this Privacy Policy at any time to reflect changes in our data practices, applicable law, regulatory requirements, or platform features. When material changes are made to this Policy, 10wen will notify registered players by email or by displaying a prominent notice within the platform interface, no fewer than seven (7) days before the updated Policy takes effect.
The "Effective Date" displayed at the top of this document indicates when the current version entered into force. The version number (currently Version 2.4) is incremented with each substantive revision. 10wen recommends that you review this Policy periodically to stay informed about how your personal data is being handled. Your continued use of the 10wen platform following any update constitutes your acceptance of the revised Policy.
Contact Our Data Privacy Team
If you have any questions, concerns, or requests relating to this Privacy Policy or the manner in which 10wen handles your personal data, please reach out to us using the contact details below. We take all privacy-related enquiries seriously and will respond within the timeframes stated in this Policy.
- Email: [email protected] (Subject: Privacy Rights Request)
- Live Chat: Available 24/7 via the 10wen platform
- Messenger: 9am – 2am PST daily
- Response Time: Privacy queries acknowledged within 48 hours; fully resolved within 30 days